Studio Nilo will create a stunning website to help your business connect with its audience. How? With great quality.

"Nilo" is Italian for the river Nile. The great river facilitates communications, makes people closer, makes the land fertile, allows to meet, creates a common ground. It's culture.

In short, it sounded like a good metaphor — it also helped that this business is run by a Nicola and Lorenzo, creating a charming (?) syllabic acronym.

Studio Nilo has been working since 2019; before then, each of us was working in different fields of visual communication: data-visualization (dataviz), UX/UI design, exhibition design, human-machine interface (HMI), front-end e back-end development.

Our essence is the one of a small studio (where each project is taken care with great passion), but we strive to use the same work methods of big companies to match creativity and pragmatism.

Here's a list of types of projects we've followed (the list helps us with SEO): design and development of websites, business sites, e-commerces, user-experience design (UX) and user-interface design (UI), branding, graphic design for print, social media management (SMM), packaging design, and more.

This, instead, is a list of things we believe in:
1) Quality visual communication will be more and more important. Everybody is always connected and many of the stimuli we get are designed by big companies with great quality. We are always exposed to the effective communication of excellent apps and websites, that we learn to recognize better and better. Any business in 2022 deals with audiences always more accustomed to visual quality.

2) Design can (and should) be strategic — when design projects are not, it's often not even worth starting. With good strategy upfront, in 2022 a well timed project can lead to relevant revenues and success (this is not only true for e-commerces).

3) We care both about the result and the process to reach it. If we work together, we'll share a path of weeks or months. Our commitment is making it a beautiful path.

4) Everybody's online, but different levels of awareness exist and often the generational gap is very visible. Designing for an audience that's not very digitalized is a fun challenge, but it particularly requires us stay focused on the future we desire, instead of giving credit to poor trends that only work in the short term.

5) Before things and projects, we care about people. The world of business we like includes dialogue, respect, and even closeness. We question old-fashioned work, made of endless apprenticeship, rigid work-hours, strong hierarchies, sterile formalities. Also, we're feminists and we work better with people that are critical towards the despicable patriarchal legacy in our society and with people that care about the rights of the minorities, starting from the LGBTQA+ community.

If you've read this far, come and visit us in person in our studio in Florence!